Creative and film direction of the integrated campaign launching The Chant, a new horror video game launched in Autumn 2022.
This documentary introduced the cast of the game to the public. Through interviews at the cast, we learn more about the backstories and psychology of the characters and the narrative of the game. We directed the film real-time remotely from the UK to Vancouver and it was an interesting experience to work with remote teams, one that Maverick is now used to executing seamlessly.
Agency: Maverick Media
Client: Koch Media
Role: Creative and Film Direction
Creative and film direction of the integrated campaign launching The Chant, a new horror video game launched in Autumn 2022.
For a period of 6 months we created a series of social media content - promoted and organic - for The Chant. This would be on their Instagram, Facebook, Twitter and TikTok channels. We treated each content piece as a mini-story to explore different sides of the games: the island, the mystery of the cult and its leader, what connections the characters have between each other. Especially at the early stages of the teaser phase, we wanted to keep the lines blurred as much as possible between reality and the game, almost giving the viewer the idea they would be recruited into this new cult. Here is some of the examples of content created.
Agency: Maverick Media
Client: Koch Media
Role: Creative Direction
Creative direction of the integrated campaign launching The Chant, a new horror video game launched in Autumn 2022. Initially as a pitch that we won, we came up with 2 TV trailers, one that would introduce the story of the game, the other one that would dive into the theme of the mysterious cult which the game revolves around. Both trailers need to use in-game VOs, footage and gameplay. The challenge was to team up with the developers to constantly make sure to work with the latest development of the game. It was great to see how the game evolved quickly and the game capture was consistently improving on each iteration!
Agency: Maverick Media
Client: Koch Media
Role: Creative Direction
Art direction for Wella’s social media content for Christmas and New Year 2018/19. The brand is Koleston, so hair colour is in focus. Diversity was central and we covered a range of outfits, styles, hair textures and shades, casting diverse models.
We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.
Agency: Beamly
Client: Wella
Role: Art Direction
We were asked to come up with ideas for the launch of the new Skylanders Trap Team game. Activision had the launch event coming up, so we decided to build 3 giant pinatas full of prizes, and hook up an Arduino-powered mechanical bat to Twitter. The audience was invited to tweet with the hashtag #hitpainyatta to trigger the bat. The author of the final tweet-hit breaking the pinata would win a bundle of game-related prices.
The pinattas were assisted by a live audience of children and parents at the Southbank Centre launch event in London, and was livestreamed too.
Agency: TMW
Client: Activision
Role: Art Direction
Art direction for Activision’s Skylanders reveal trailer for their Supercharger’s Dark edition.
Agency: TMW
Client: Activision
Role: Art Direction
Art direction of the ATL campaign and TV ad for Wella Soft Color Mexico. The brand wanted to show a diversity of hair type and ethnicity, while appealing to the regional audience. White and orange were the predominant colours of the season that Wella wanted to push in terms of styling. The ad would push the natural ingredients of the brand, advocating for purity and cleanliness.
Agency: Keel
Client: Wella
Role: Art Direction
Art direction for Wella’s social media content in Winter and early Spring 2019. The brand is Koleston, so hair colour is in focus. The main colour for this shoot was icy blonde, so we created a contemporary “Daenerys-esque” ethereal Ice Princess look: wavy extra long hair, silvery eyes and soft buttery lips.
We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.
Art direction for Wella’s social media content in Winter and early Spring 2019. The brand is Koleston, so hair colour is in focus. Diversity was central and we covered a range of outfits, styles, hair textures and shades, casting diverse models.
We created a series of stills, videos, before and afters, step by step looks and colour how-to at home as part of Wella’s aim to educate their audience, using their over 100 year heritage to become the go to expert in haircare.